What is an SEO?
SEO stands for
Search Engine Optimization which is one of the most used
Online Marketing Technique that helps you to bring your Website on top of the
Search Engines Result Pages for a specific Query.
Why we use an SEO?
For better business growth we always need a huge amount of people who know about business and its services, even you can promote yourself and become famous if many people know about you.
We all know that Internet is the best resource to highlight both yourself and your business because here you can get
maximum reachability of users. We have lots of reasons which indicate that an SEO is one of the best Online Marketing Technique.
- An Estimated 75% internet users use Search Engines (like Google, Yahoo, and Bing) to find something.
- Get website's Higher Ranking on Search Engines Result Pages, higher ranking mean you have more people's visibility on Search Engine and more visibility is the sign of more Traffic.
- Traffic: No. of users who visit your website.
- You can promote anything on global market from your local place and become a Brand.
Search Engine:
Search Engine + Optimization = Search Engine Optimization
What is Search Engine?
Search Engine is a software system which build to show an information on World Wide Web.
- Google, Yahoo and Bing are most used Search Engines.
- An Estimated 70-80 % internet users prefer Google as Search Engine while 30-20 % internet users prefer other Search Engines.
Some Search Engines listed below:
- Baidu
- Ask
- AOL Search
- DuckDuckGo
- WOW
- WebCrawler
- Excite
- Infospace
- Info
- Dogpile
Search Engine Working:
Search Engine is a software system which can be divided into three robots like
Crawler,
Indexer and
Ranking Algorithm, their working is based on
Artificial Intelligence concept.
-
Crawler / Spider: Crawler is also known as Spider. Crawler crawl (read) the data from all websites which uploaded on World Wide Web, without knowing data is related to which type. Crawler just crawl the complete data and store it in Search Engine's Local Server. This complete working known as Crawling.
-
Indexer: Indexer active after crawling which pick the complete data from local server and manage it into Indexes (Categories according to city, business types, purpose and so on). After that indexed data will store in Search Engine's Main Server by Indexer, and it will be known as Indexing.
-
Ranking Algorithm: Ranking Algorithm assign ranking to websites for a specific Keyword on SERP (Search Engine Result Pages). That ranking is based on Search Engine's own guideline, and that guidelines is following by SEO executive to get higher ranking on SERP for a Targeted Keyword.
- Keyword: Keyword is a query which ask by user to find something.
SEO Partition
If we consider Search Engine's guidelines then we have three types of SEO like
Black Hat SEO,
White Hat SEO and
Gray Hat SEO.
Black Hat SEO:
Black Hat SEO consider as
Unethical SEO means we try to get higher ranking on
SERP as soon as possible but does not follow any guideline which provided by
Search Engine, in short we do
spamming of
Search Engine's guideline specially
Google.
A single benefit of this techniques is, we get faster ranking on
SERP as compare to
White Hat SEO but if
Ranking Algorithm noticed that we are using
spamming techniques for SEO then website will entered in
Search Engine's Black List and after added in
Black List, website will not show on
SERP until
Search Engine will remove it from
Black List.
Over Optimization is an optimization technique which used to do
Black Hat SEO, some most used
Over Optimization Techniques are as follows.
- Link Spam
- Keywords Stuffing
- Hidden Text
- Hidden Links
- Cloaking
White Hat SEO:
White Hat SEO is just opposite of
Black Hat SEO, we can consider it as
Ethical SEO and follow all
Search Engine's guidelines in it. Because of, we get natural listing when we are using
White Hat SEO so it's known as
Natural SEO and we need not to pay to any
Search Engine for listing that's why it's also called as
Organic SEO.
In
White Hat SEO, we take long time to get higher ranking on
SERP if we compare it with
Black Hat SEO but we should follow
White Hat SEO for long lasting and natural listing on
SERP.
As optimization level
White Hat SEO divided into following optimization techniques.
- On-Page Optimization
- Off-Page Optimization
Gray Hat SEO:
Gray Hat SEO is the combination of
White Hat SEO and
Black Hat SEO, Gray Hat SEO neither Black nor White, in which we use estimate
5% of Black Hat SEO and
95% of White Hat SEO. We can reach ranking on SERP earlier than White Hat SEO and later than Black Hat SEO.
We use both
White Hat SEO and
Black Hat SEO techniques in
Gray Hat SEO.
Quick Overview:
S. No. |
Terms |
Black Hat SEO |
White Hat SEO |
Gray Hat SEO |
1. |
Consider As |
Unethical SEO |
Ethical / Organic / Natural SEO |
Combination of both |
2. |
Guideline |
Don't Follow |
Follow |
Combo |
3. |
Ranking Reaching Speed |
Faster than White Hat SEO |
Natural |
Slower than Black Hat SEO but faster than White Hat SEO |
4. |
Result |
Short Lasting |
Long Lasting |
Long Lasting until Search Engine know about Black Hat SEO techniques which you used in it. |
5. |
Penalties |
Website added in Black List |
-- |
Website added in Black List until Search Engine didn't know about Black Hat SEO Techniques which you used in it. |
6. |
Optimization Techniques |
Over Optimization |
On-Page Optimization Off-Page Optimization |
-- |
7. |
Examples |
Short period events website |
Business, Organization, School, Co-Operate, and many more |
-- |
General SEO Working Style:
Following SEO working style followed by many SEO executive to get higher ranking on
SERP. This SEO process have following steps.
-
Understand about project basic needs like targeted keywords and target locations.
- Targeted Keywords are that keywords on which website owner wants to hit the website or get higher ranking on SERP.
- Targeted Location is that location where website owner want to serve their services.
-
After understanding website basic need, find best and optimal Keywords for the website which exactly denote website requirement or its services.
- You can use Google AdWords for Keywords Research.
-
Before starting SEO for a website, we need to do analysis on Competitor Sites.
- Competitor Sites are those website which already hit on SERP for same Keywords which we choose for our website.
-
Now we have Keywords and goal to do SEO for website then we should move for two optimization techniques, i.e. On-Page Optimization and Off-Page Optimization.
-
On-Page Optimization is a White Hat SEO technique which is used to optimize a website according to Search Engine's guidelines and help us to create complete SEO Friendly website. In On-Page Optimization, we utilize Targeted Keywords in website, because of we work on website in this techniques so it's also known as On-Site Optimization.
-
Off-Page Optimization is used to promote website online and we try to increase Online Reputation using Targeted Keywords.
-
Keywords Research, Competitor Site Analysis and Optimization Techniques are interconnected with each other so we need to monitor time to time working strategies and after reach higher ranking on SERP, we have to start maintain website's ranking.
Examples:
Suppose, we have a company website which providing Website Development service to its client in India, and now, we have a service i.e. "Website Development" and
target location i.e. "India". After that we have to do research to get some
Keywords like "website development india" or "website development company india". We should utilize the
Targeted Keywords in website and create it
SEO friendly on the basis of
Search Engine's guidelines and do Online Marketing according to
Off-Page Optimization. Now need to
monitor work strategies and outputs after started
SEO and once we got higher ranking then need to be
maintain website higher ranking on
SERP.
very interesting topic, thanks for sharing.